SINCE YOU ASKED...

I'm usually somewhere between taking it all in and taking it all on... 

IN MY WORK
Surprising to me, my passion for marketing and brand-building stems from my undergraduate studies in anthropology. I can still hear my professor’s voice saying, “Dig in to the people, dig in to the culture.”  Over time, that phrase has stayed with me through my professional career.  I always start with the consumer, the culture,…the "why."  Then, I work hard with the team to translate insights into actionable strategies and solutions that create win/win outcomes for my company and consumers. This approach has served me well in producing robust results and fueling innovation for future successes.

IN MY LIFE
Fortunate to come from a big, tight-knit family, I am constantly inspired by, learn from and grow through experiences beyond my own.  Additionally, I’ve found that exploring the world and experiencing new things with close family and friends to be a wonderful way to refuel my mind with exciting ideas and new, fresh, perspectives.

"EVERYTHING I HAVE, EVERY CHANCE I GET"
Driven by an entrepreneurial soul, I am constantly striving to improve by building upon successes, as well as shortcomings.  There is a great deal to be said for the old adage:  “I never lose,... I either win, or I learn.”   Whether I am starting a side hustle, perfecting a yoga pose, or developing a new marketing campaign, I believe in giving everything I have...every chance I get.  Ask me about my current side projects, where I'm traveling to next, my current favorite podcast, or what new innovation or brand has blown my mind!